![]() ![]() “Squishmallows has been phenomenal,” said its founder, Gary Grant. The Entertainer toy chain said it would sell 1m of the toys this year. The Squishmallows brand has big plans for the future as it moves beyond toys into new product areas such as clothing, bedding and stationery. His Berkshire Hathaway conglomerate recently bought the investment company that owns Jazwares. We use Google reCaptcha to protect our website and the Google Privacy Policy and Terms of Service apply.Įven the legendary investor Warren Buffett is a collector, in a sense. For more information see our Privacy Policy. Privacy Notice: Newsletters may contain info about charities, online ads, and content funded by outside parties. “While we don’t say in our brand statement that we are a mental health pillow, we embrace how they help people.” ![]() “Squishmallows are fun to have around the house, you can collect them, they’re fun to sleep with, lay on, and share,” said Runken of the toys, which range in size from 18cm to 50cm, with the largest ones selling for £50 to £60. The toys are popular with children and adults who relate to them in different ways, he said. Gerhard Runken, the senior vice-president of brand and marketing at Jazwares, which owns Squishmallows, said the low-priced toys struck a chord during the Covid era when people were spending more time at home and needed a “little hug or something soft to play with”. For example Cam the Cat, one the US brand’s first characters, likes skateboarding, the beach and cat naps. Launched in 2017, there are now 3,000 Squishmallow designs, each with a unique name and biography, a facet that stokes their appeal for collectors who seek out characters they relate to. Pull those things together and add the power of social media, and Squishmallows became a viral sensation.” “People are also collecting more than ever, we see that in our data with things like Pokémon and Panini stickers. ![]() “It is a bit of ‘cuddles’,” she said of the sensory appeal of the supersoft, cushionlike toys. Tutt said Squishmallows united several big consumer trends including wellness and collecting. This was aided by famous devotees such as Kim Kardashian, Lady Gaga and the US social media star Charli D’Amelio posting about the toys to their huge numbers of followers. They rose to prominence on social media as fans – the toys are particularly popular with teenage girls – shared their collections online, resulting in more than 9bn video views on TikTok alone. Or when you’re snuggling in for a quiet night with a movie or a good book.Squishmallows at a DreamToys event in Spitalfields, London. Yes! They are perfect pillows for when you need a little cheer during a nap. Kids can squish them, play with them, or use them to create a world all their own! Can Squishmallows be Used as Pillows? Check out our blog on how to clean Squishmallows for more information! Are Squishmallows a Good Toy for Kids? Your new squishable friend could be 3.5, 8, 13, or 16 inches. Some adults even find Squishmallows comforting. Squishmallows are perfect for anyone ages 2 and up. We even have a list of the most rare Squishmallows ever! What Age Group are Squishmallows for? Check this page to see all the trending Squishmallows. There are many popular Squishmallows, and Claire’s has them all. Yes! We carry many ©Disney Squishmallows for your collection. Does Claire's Carry Disney Squishmallows? They are the perfect shape for hugging and snuggling. What makes Squishmallows different is that they are filled with just the right amount of fluff. Some plush toys are packed with so much material they can stand up on their own. These terms usually refer to a toy stuffed with fluffy, lightweight material. ![]() What's the Difference Between Plush and Stuffed Toys? Got questions about your squishable favourites? Check below for answers to the most common questions about Squishmallows. Turn to Claire’s for all your squishable needs! Shop Squishmallows and all squishy toys to find your next fluffy friend. There's something for everyone with our selection of over 50 styles and colours. They're perfect for kids, but if you are an adult who needs a little stress relief or joy in their life, we won`t judge! And they come in all sorts of colours and patterns to suit any taste! We have many kinds of Squishmallows from unicorns to pandas to ice cream cones. You know those squishy toys that you can't help but squeeze? Squishmallows are here! Discover the whimsical shapes, sizes, and designs of these squeezable, squishy toys called Squishmallows today at Claire's. ![]()
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